What is GeoFencing?

GeoFencing creates a virtual perimeter around a designated geographic area, such as a building, event, or competitor’s location. When people enter these geofenced zones, they are automatically targeted with relevant ads that appear on their mobile devices. This allows businesses to reach individuals in real-time and for up to 30 days after they’ve been captured in the geofence. These ads appear across a wide network of mobile apps, ensuring extensive visibility and engagement.

How GeoFencing Can Grow Your Practice

GeoFencing is especially beneficial for medical practices looking to attract new patients in a specific area. Here’s how you can use it effectively:

Precise Audience Targeting: Whether it’s potential patients walking by your practice, visitors attending a nearby tradeshow, or customers of a competitor’s clinic, GeoFencing ensures you’re targeting people who are geographically relevant.

Event-Based Targeting: You can geofence large events like healthcare expos, concerts, or even sporting events. As visitors enter the venue, they will see ads for your practice on their devices, increasing your brand’s visibility.

Competitor Targeting: Capture the attention of your competitors' customers by setting geofences around their locations. This allows you to directly target individuals who may be seeking similar services, but have yet to discover your practice.

Residential Targeting: Monetize365 supports addressable GeoFencing, meaning you can deliver targeted ads directly to households in your service area. This is perfect for practices that want to establish a local presence and promote services to nearby residents.

Benefits of GeoFencing for Your Practice

Customizable Boundaries: One of the biggest advantages of GeoFencing is the ability to create custom boundaries around any geographic area. Whether you want to target a competitor's building, a street, or an entire city block, GeoFencing gives you that flexibility.

Real-Time Engagement: Targeting individuals in real-time means your ads are being shown when potential patients are most likely to take action. Imagine someone visiting a healthcare event or even commuting through a neighborhood and being exposed to ads for your practice.

Extended Ad Exposure: Once people enter your geofence, they will continue seeing your ads for up to 30 days across hundreds of mobile apps. This ensures that your brand remains top-of-mind long after their initial visit to the area.

Foot Traffic and Conversion Tracking: One of the most valuable features of GeoFencing with Monetize365 is the ability to track foot traffic. You can measure when people who saw your ad actually walk into your geofenced location, giving you a clear view of your campaign’s ROI.

Why Choose Monetize365?

Monetize365 doesn’t just stop at GeoFencing; it’s a full mobile marketing solution. Their programmatic ad network covers everything from mobile coupons to video marketing, giving you multiple ways to engage your audience. Plus, they offer:

No Long-Term Contracts: Monetize365 provides flexibility, with no binding contracts, so you can adjust your marketing strategies as needed.

White-Labeled Reporting: Easy-to-understand reports allow you to track the effectiveness of your campaigns in real-time.

Comprehensive Mobile Marketing: Beyond GeoFencing, Monetize365 integrates digital audio, display advertising, and video marketing, allowing for a multi-faceted approach to patient acquisition.

Conclusion

If you’re looking to grow your practice, GeoFencing is a must-have tool. By targeting audiences based on their geographic location, you can increase visibility, attract more patients, and create a strong local presence. With Monetize365’s customizable solutions, you’re equipped with the most advanced technology to help your practice thrive.